there are 5 ways to work with me 1:1

Audits & strategy sessions

Quick Fix / Low Commitment

For when you know something’s not working the way it should but you’re not sure what the problem is, book a Review Session audit with me.

 

When you book a Review Session, you get a deep-dive audit delivered via Loom, focused on diagnosing what’s not working one aspect of your current marketing.

Deliveries include a recorded walk through, practical recommendations, and a checklist of fixes. No prep or scheduling needed.

One specific piece of marketing for feedback — such as:

  • A sales page
  • A welcome or nurture email sequence (up to 5 emails)
  • A homepage or about page
  • Your current brand messaging or positioning document
  • A specific section of a sales funnel (like a lead magnet landing page + 1 email)
  • Full website audits
  • Full funnels or long-form content
  • Voice of Customer research or competitor audits
  • Custom rewrites or copyediting
  • Broad “How’s my marketing overall?” reviews

If you’d like a full-scale audit, you can inquire via this form and I’ll be in touch about turnaround time and rates.

Audits are performed every Tuesday. Audit materials must be submitted by end of day Monday to be delivered by Tuesday 4pm CET. Audits on materials submitted on Tuesdays will be performed the following Tuesday.

For when you know what’s wrong but you’re not sure how to fix it, book a Strategy Session with me.

Inside a Strategy Session we get on a 90-minute call Voxer exchange where we sort through one aspect of your messaging, marketing, or campaign questions and create a focused action plan you can implement right away. 

Includes a 90-day action plan and recording.

  • Clarifying your core message or positioning
  • Planning an upcoming launch or marketing campaign
  • Untangling a content or visibility strategy
  • Making decisions about offers, messaging, or ideal clients
  • Adjusting messaging to align with a pivot or growth stage
  • Any other marketing, messaging, visibility, or nurturing issue
  • Full voice of customer research or brand strategy development
  • Reviewing long documents or large assets during the session

Session availability depends on my calendar but your 90 day action plan will be delivered within 48 hours of our call.

Voxer Consulting

On-Demand Strategy & Accountability / Flexible Support

For when you need flexible, real-time access to an experienced marketing strategist while you implement to help you get clear on priorities and messaging, make decisions, and stay on track to hit your goals.

  • 90 days of unlimited Voxer messaging during office hours (M-Th 9am-5pm CET) on whatever you need support or feedback on
  • Response times typically within a few hours but no more than 24 hours
  • Accountability check-ins from me at the start and end of each week

Just about about anything! From messaging to email marketing strategy, marketing campaigns to prioritizing growth and nurturing strategies. If there is something specific you want to hire me to support you with, hit the inquire button below and let me know. That way I can reach out and we can chat about it so you feel 100% confident before you book.

Since this is an audio platform, Voxer consulting is best for strategy and concepts, not working through actual copy or anything that requires being seen. If you do want feedback on copy as a part of our Voxer consulting, make sure to let me know in the short inquiry form.

 

$500 one time payment

$167 monthly payment x3

Typically within a few hours but no more than 24 hours. If I’m on vacation or out of office for more than a full day during office hours, I’ll let you with at least 1 week (usually more) advance notice.

Brand Voice & Messaging Guidelines Creation

Core Messaging Work / One-Time Intensive

For when you need one clear, strategic guide to align your team, streamline decisions, and strengthen every piece of marketing you create.

A complete, strategic messaging guide tailored to your brand. We’ll define your voice, positioning, values, audience and competitor insights, key messages, and core content themes, all in one place.

Brand Voice & Messaging Guidelines Creation includes:

  • Review and audit of current verbal brand identity, audience & customer insights, and messaging
  • Voice of Customer research and data compilation
  • Strategic 
  • Comprehensive Brand Voice & Messaging Guidelines creation

$2500 Brand Voice & Visibility Guidelines

$3500 Messaging & Storytelling Guidelines

Business ordering both sets of guidelines as single package pay $5000

Brand Guidelines Creation is something like a week-long VIP Day (less if you’re only requesting one guide or the other). We work closely together the week of our work and you are guaranteed at least a first draft at the end of the first week. However, it’s not uncommon to wrap the entire project in 1 week.

Done-for-You Copywriting / Project-based or Ongoing Support

Conversion Copywriting Packages & Retainers

For when you need strategic, on-brand copy for your website, email sequence, sales pages, and funnels.

  • A free no-commitment 20 min consultation call or Voxer exchange to establish project scope, timeline, and budget before you make a final decision
  • A 90 minute kickoff call or Voxer exchange to clarify messaging
  • Voice of Customer research
  • Fully done-for-you copy delivered within 5 business days (often less) with up to 2 revisions; total turnaround time – less than 2 weeks from kickoff
  • Performance review that happens 90-days after activation for evergreen copy or post-launch for sales copy to review analytics and optimize

Email marketing, sales pages, landing pages, and website copy are the top project I take. I can also work with you on content like social posts, blogs, and helping put together the written components of subscriptions, courses, speeches, presentations, and more. Let me know in the short inquiry form what

Website copy starts at $3500

Email copywriting starts at $1500 for an automated sequence

Sales pages start at $1500

Newsletter retainers start at $500/month for 4 emails

Full funnel creation starts at $5000

This does fluctuate depending on the size of the size of the business and the depth of the guidelines, and whether or not you want both guides but anywhere from 3-10 business days

Ongoing strategic + implementation Support

fractional cmo retainer

For when you need someone to just do it for you.

  • A free no-commitment 20 min consultation call or Voxer exchange to establish your business needs and budget before you make a final decision
  • A 3 hour kickoff call or Voxer exchange to clarify starting points and goals
  • Voice of Customer research
  • Brand Guidelines Creation
  • Collaborative strategic support in all desired areas of marketing
  • Full-support for implementation services for everything except video editing and VA work (provided by me or you may use your own if you have one)
  • Performance review that happens every 90-days to review analytics and optimize

Oh, so many things!

One previous fractional CMO client had me support them through a second sub-brand launch through to a 1.5 million dollar licensing deal for the product where I headed messaging, marketing campaign and channels, social media content creation (save video editing), SEO/blog/Pinterest strategy, email marketing, website copy, and analytics management.

Another had needs that were far less ambitious and we updated their website and maintained an in-person marketing strategy that was supported by a single social channel and email marketing.

 

We can tackle projects like the first previous client where there is a big, multi-faceted approach and a clear end goal, or work on specific projects like a product launch, improving engagement and conversion rates in your email marketing, implementing a new channel, expanding into a new audience, or, like the second above client, just keeping the wheels turning and your business growing.

This is a very flexible service

Video editing, VA work like uploading emails, blogs, or social content and community management, and ads.

Fractional CMO retainers start at $600/mo for 4 hours, minimum 3 month contract. Additional time is billed at $150/hour. 

If you are an author or smaller business interested in this service but it isn’t without your financial capacity at the moment, send me an inquiry anyway with your budget and I’ll see if I can link you up with someone in my network that can meet your needs at your budget.

"honest, inspiring, and empowering"

Includes:

  • PDF download of chapters 1&2 for smartphone, tablet, desktop, or e-reader
  • Instructions for upload to Kindle, iBooks, Kobo, and Nook
  • Subsciption to monthly “Postcards from Italy” newsletter & new release updates

 

*Spam sucks. I never, ever share or sell your info and you can easily unsubscribe at any time.

Brand + Customer

Voice Guidelines

Download this editable Google doc guide to help you:

 

Craft your brand voice keywords

Discover secret places to find your ideal clients’ language

Identify gaps in your messaging

AND get it all organized in one easy-to-share place.